Hila Oren, Founder and CEO Tel Aviv Global

Aviv Global The Place Brand Observer / 16 April 2015 Following our interview with Barcelona city branding expert Juan Carlos Belloso some weeks ago, today we travel across the Mediterranean to learn more about place branding ‘in action’ at another ambitious city: Tel Aviv. Hila Oren is the founder and CEO of Tel Aviv Global, where she oversees and directs a strategic…